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Cleansing Balms 101

Woman holding Cleansing Balm

When temperatures drop in Canada, we reach for our beanies and alpaca sweaters, our good mugs and maybe a rich moisturizer or facial mist. What often gets overlooked this time of year, even with dehydrated skin, is cleansing. Cleansing balms are, hands down, the most nourishing and hydrating way to start your everyday winter skincare routine. So, what do you need to know about using this type of cleanser and our very own Kaolin + Coconut Milk Radiant Cleansing Balm?


What are cleansing balms for?


With so many types of cleansers out there, you might be wondering how natural cleansing balms fit into the skincare picture. Balms are a different cleanser in almost every way—and with deep, dewy results. 


In solid rather than liquid or gel form, balms are applied to dry skin, allowing the ingredients to bond to makeup and impurities. Then, as water is added, the balm emulsifies to melt and lift it all away—leaving your skin feeling ultra-hydrated and glowing with an infusion of plant-based nutrients.  


Are cleansing balms good for your skin?


Packed with high-end oils and extracts, our Kaolin + Coconut Milk Radiant Cleansing Balm is a powerful yet gentle nourisher. Signature ingredients include healing and hydrating marula oil, pore-tightening elderberry extract and glow-inducing coconut extract. 


Om’s cleansing balm formulation is beneficial for: 

  • Dry skin
  • Sensitive skin 
  • Normal or combination skin
  • Oily skin that’s not breakout prone


Are cleansing balms OK for acne?

This is a common question. We recommend using skincare formulated specifically for breakout-prone skin. A more effective cleanser for that skin type would be our While Willow Purifying Cleansing Gel. 


If you do find yourself at the height of winter and really needing a moisture boost, you could try a weekly double cleansing: first with our balm and then with White Willow. 


Are cleansing balms better than wipes?


If you have a line of work that has you applying stage makeup or you travel a lot, you’ve probably tried using wipes to clean your face. Because wipes require rubbing to really clean the skin, it can cause redness and irritation, and spread bacteria. 


Our oil-based cleansing balm, on the other hand, naturally and effectively removes makeup and impurities.


What’s the best way to use cleansing balms?


  • Step 1
    As a solid balm that leans on natural oils to bond with makeup or impurities, it’s important to apply Om’s balm to dry skin.
  • Step 2
    Gently massage in a circular motion for up to two minutes if you’re wearing heavy makeup.

  • Step 3
    Add warm water or a warm face cloth to wipe your face clean and revel in the radiance.


Here’s the even more amazing part: Kaolin + Coconut Milk Radiant Cleansing Balm can also double as a face mask. Just leave it on for about 10 minutes, wash off with a steamy cloth and enjoy an unbelievable glow. 



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