How to Tell if Your Skincare Is Clean

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For many of us, the shift away from toxins toward skincare that’s ‘clean’ happens quickly and completely. Sometimes, the turning point is becoming a mama and wanting to protect your little one. Sometimes, it’s recognizing your skin is an organ that’s absorbing potentially harmful ingredients in the lotions and cleansers you’ve used for years. However that awareness comes to you, there’s usually no turning back. So, how can you tell if skincare is truly ‘clean’ and safe for use in pregnancy?

Why Clean Skincare is Safe and Effective

A little while back, Om polled its audience and asked, what’s most important about your skincare? ‘Effectiveness’ was number one. ‘Clean’ was number two. 

That response was so validating and re-fuelled our mission to handcraft pure, plant-based skincare that works. What’s so beautiful, though, is this: It’s because Om uses totally clean ingredients that our skincare is so effective. 

Our founder, Kari, discovered this in her quest to relieve her own skin issues. She had sensitive, breakout-prone skin that was always red, always irritated, even though she worked as an esthetician in fancy spas and had access to the most high-end products. When she began formulating all-natural creams and oils and dropped the toxins in traditional products, she was “blown away” by the night and day difference in her skin.  

It was then Kari knew she had to help others benefit from super effective, potent products. Om was forever committed to ‘clean.’ - as in, totally clean, and with the certification to prove it.


Look for the CertClean Logo

Did you know brands can claim a body wash is ‘naturally derived’ or even ‘organic’ and also contain toxic chemicals and questionable ingredients? That’s because in Canada, according to CertClean, if just one product is natural or organic, the brand can market it as entirely natural or organic.

There’s a lot of greenwashing out there, so at Om, we’re especially proud to bear the CertClean logo and help you find products that are safe.


CertClean products are completely free from ingredients that may pose a risk to your overall health and specifically these key systems:

  • Hormonal
  • Reproductive 
  • Neurological 

Some of the common ingredients that can pose health risks include: 

  • Talcum powder
  • Formaldehyde-releasing preservatives
  • Parabens
  • Sodium lauryl sulfates (SLS)

There are hundreds of potentially harmful ingredients that prevent CertClean eligibility. 

Om went down the rigorous certification process back in 2015, submitting lists of ingredients for every single cream, cleanser, mask, oil, etc. It wasn’t easy—but it was worth it. 

CertClean is Canada’s most trusted third-party certification. Whether you’re looking for pregnancy safe skincare or just clean skincare that works, the CertClean logo is the easiest way to discover safe, clean beauty products. 

Finding Products That Are Clean and Green

If shopping ‘clean’ is important to you, you might also be interested in shopping ‘green.’ In Om’s Guide to Green Beauty, we share tips to help you discover products that are as good for your health as they are for the earth—including those that are vegan, cruelty-free, packaged and sourced sustainably, and more.

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