You know that age when you discover your voice? And what’s more, you’re not afraid to use it? Well, just like you, Om is on a journey. We’ve been thinking deeply about what we believe in: the fiery and true beauty in all of us. Skincare that’s plant-based and totally clean. Doing what’s right for animals and the earth. And we’ve decided it’s time to raise our voice.
This month, we’re stepping out with the new Om. A look and attitude that isn’t afraid to tell our story and what we’ve always stood for.
TWO WORDS
Then, and now, everything about Om is rooted in these two words: Beautifully made.
What does that mean?
You are beautiful just as you are. Laugh lines, childhood scars and all you’ve been through without giving in.
Om is beautiful just as it is. Pure skincare products derived from plants and crafted in small batches at our apothecary in BC.
So, ‘beautifully made’ is everything in every Om bottle or jar—and everything you see in the mirror.
OM CELEBRATES AND HONOURS ALL
The clothing world is starting to get it. Some brands aren’t afraid to show real women: size 16 and gray streaks and gorgeous, with total indignation about ‘fitting’ in. When it comes to owning it, whatever you’ve got, the skincare industry is just catching on.
More than ever, Om endeavours to feed your strength and give you freedom from that endless list of things to fix. Because radiance and confidence and authenticity—that’s powerful.
ALWAYS CRUELTY FREE
We’re taking a stand against animal testing. Every day, hundreds of beagles all over the world are locked up in labs and subject to cruelty as mainstream skincare tests yet another product that promises to ‘fix.’
We’ve vowed to become loud and passionate supporters of the Beagle Freedom Project, a close-to-our-hearts mission that rescues and rehomes dogs used in experimental research labs, and advocates against animal cruelty. Now, 1% of every Om purchase proceeds goes to the Beagle Freedom Project.
WE’RE NOT HIDING
‘Pretty’ is a word you might’ve used to describe our original brand. Now, like anyone who has grown and found their way despite so much, Om’s brand beauty evokes something deeper.
Here’s how that story shows up on our new packaging:
A bolder, edgier, earthier palette—rich, striking colours you’d see any day in the forests or sandy beaches of BC. The colours are positive and diverse, liberating, and authentic. Bold and confident.
Outspoken patterns that beg to be seen. Curves and lines that reflect the wonderful, natural shapes of our bodies, the way we rise up for ourselves and our community.
Bottles that let the beauty of our products shine through. We’ve stripped back our bottle labels—etching product info directly on to the glass—so you see more of our pure product in all its glory.
WE LISTENED. WE FORMULATED.
We thought it would be a fitting time to push the boundaries of some of our bestsellers and unveil a few new additions:
2X the hyaluronic acid for intense hydration.
- Pure + Calm Infusion Refining Face Elixir
- Youth Infusion Hydrating Face Elixir
- Coconut Dew Hyaluronic Moisture Cream
A rich and silky cream for drier climates.
An eye cream that performs under makeup.
A juicy way to replenish skin and senses.
A cleanser that doubles as a super nourishing mask.
Are you wondering now about how Om was started? Read ‘This Is It: The Om Organics Story.’
OM IS A LINE OF PURE, PLANT-BASED, TOTALLY CLEAN SKIN AND BODY CARE DESIGNED TO HELP YOU FEEL MORE CONFIDENT, NATURALLY BEAUTIFUL AND BODY-POSITIVE. SHOP OM PRODUCTS.